CeBIT Hannover 2007 - 15-21 March

With excellent attendance figures of around 450,000 visitors, unrivaled international appeal for an ICT event - with around one-third of all visitors coming from abroad - and an extremely high rate of professional attendance (around 85 percent of all attendees), CeBIT has clearly lived up to its reputation as the key B2B platform for the entire ICT industry.

The jump in attendance from the Americas was particularly gratifying. Attendance from North America was up 28 percent, and attendance from South and Central America even went up by 38 percent. The turnout from European countries such as Austria, France and Sweden also experienced an upswing.

The figures for German attendance revealed increases from Bavaria, Baden-Württemberg and Saarland, while adverse weather conditions led to fewer visitors making the trip to Hannover from Hamburg, Berlin und Brandenburg. This year more than ever before, CeBIT proved a strong magnet for decision makers. Attendance by professionals with purchasing authority or involvement in purchasing decisions jumped from 77 percent last year to 80.4 percent this year.

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